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History Adolescent Electrical Safety Program

Moore Syndication offers an electrical safety educational product, a video presentation targeted to students aged 12 through 16. Called History, the product was developed as the result of requests from utilities.

History is expected to fill a void of syndicated safety material for the target age group.The rationale for targeting 12 through 16 year olds is that this age group is susceptible to electrical accidents. This is due in part to the group’s tendency to accept dares, play unsupervised games, perform odd jobs near electrical equipment and begin driving.


The History video addresses taking dares to climb transmission towers, performing yard work near power lines, and how to react after a vehicle accident involving a power pole.

History is a ghostly character who describes himself as “not of this world anymore.” He has suffered electrical accidents and is wiser for it. Other characters include his ghostly sidekick, Sparky the electrocuted squirrel, and a love interest between History’s old girlfriend and his former best friend.

The video and television spots never deal with History's various demises in a gruesome or graphic way. Instead, the video uses humorous graphics to indicate tragedy. As a consequence of his contacts with electricity, History's appearance is singed, tattered and torn.

In order to ensure that History’s message was on-target, the character and script were tested on middle school students. Edits to the product were made based on group comments.

The style of the animation is similar to that of popular video games played by students in the age group. The History script was written by the same creative team that developed the Louie the Lightning Bug® spots. The voice of History was recorded by Mason McCulley, a teen actor studying drama in Los Angeles.

The video can be ordered in either a VHS or DVD format. The program lasts 8 minutes and 16 seconds—long enough to convey the safety messages but short enough for the students’ attention span.Large orders can be customized with a utility’s logo; for more information, call 205-871-8819 or e-mail Pam Moore.

The video price has been reduced to only $15 each. Four 30 second television commercials are also available; please e-mail Pam Moore for details. A companion handout is the latest addition to the History program. Please visit our online store to purchase History materials.